Understanding how passengers move around your terminal has never been more important
74% of passengers would accept push notifications through Transport Hubs WiFi
With the majority of passengers wanting to be kept informed via their smart devices, personalization can increase customer retention by 24% through hyper-personalized marketing and engagement. Passengers are looking for airport, train and bus terminals to customize relevant, real-time messages to demographics, behavior, social interests, and return visits in their own language through Transport Hubs WiFi.
59% of passengers would use a digital travel concierge through Transport Hubs WiFi
An extra 10 minutes in a security line reduces an average passenger’s retail spend by 30%, according to SITA. Passengers are looking for a comfortable, passenger-centric experience and easily accessible information on current offers and services. Achieving this can lead to increased dwell times in terminal shops and restaurants as well as increased spend and return customers.
1 billion+ visits
AENA has seen over 1 billion visits with WiFi analytics
Collect passenger data with a captive social WiFi portal and use location analytics to positively impact dwell time, spend and return rates
Identify your customers with Transport Hubs WiFi
Airports, train stations and coach stations know the names of their passengers – but not their movement in the terminal or social interests to influence behavior with relevant marketing. By collecting this information with Boss Life’s social WiFi captive portal, marketing teams can identify and personalize the end-to-end passenger experience.
Understand behavior
Location services enable transportation hubs to monitor footfall, dwell times, repeat visits, entry and exit points, queue lengths and overcrowding hot spots. With Boss Life’s built-in LogicFlow marketing tool, airport, train and bus terminals can action this data in real-time to optimize digital signage, merchandise stalls, and passengers’ proximity to amenities, retailers, and restaurants.
Drive spend in real-time
Promote onsite and duty free spend within your terminal with our built in marketing features. Draw on the data collected via WiFi analytics to personalize customer communications and increase engagement.
Content filtering with Transport Hubs WiFi
Tens of thousands of families and children travel through your transport hub each day, which means there is a need to restrict access to inappropriate content for younger visitors. With Boss Life WiFi, content filtering can be easily activated to ensure all users are safe and averted from any inappropriate sites whilst waiting to board.
Bespoke login journey
Onboarding is simple and flexible, using either social media authentication or a short registration form. Transportation hubs can completely customize offline and online splash pages to include specific branding, promotions and advertising for retailers, or redirect to landing pages with up-to-date flight information..
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