Powerful footfall analytics powered by the Presence Module
Boss Life Presence Module enables businesses to gain a complete snapshot of all authenticated and unauthenticated visitors and devices that come into contact with the venue. The insights produced enable businesses to make smarter decisions within their physical space. Determine how long a customer was active in a location, or if there behavior differed from their normal tendencies. See what devices your customers are using the most, even the social platform they prefer to be engaged with. This presence module will give you the answers to what you thought was impossible or to intrusive to find out. Boss Life WiFi Presence Module is the most advanced WiFi analytics add on on the planet. This module is powered by Purple Presence.
Boss Life Presence Module is integrated over the WiFi network and counts the number of devices seen by an Access Point (AP) based on MAC Address. This data is then stored within Purple’s databases and queried to form meaningful metrics in the Boss Life portal. This means that even if a customer walks by or in an establishment but does not sign onto the WiFi there will still be a record created that the device they were using was close by or in the location. Once they do eventually sign on all those previous visits from the device will be synced to their profile they create.
Measure your venue’s bounce and conversion rates by adding the Presence add on.
Understand true presence with real-time reporting of authenticated and unauthenticated devices through our Presence add on.
Presence add on features Advanced reporting including busiest time of day and duration.
Other Add On Modules in addition to the Presence add on
Understand how visitors move through your venue. Optimize the layout of your venue based on real-time information.