What is it?
Boss Life Presence Module enables businesses to gain a complete snapshot of all authenticated and unauthenticated visitors and devices that come into contact with the venue. The insights produced enable businesses to make smarter decisions within their physical space.
Boss Life Presence Module is integrated over the WiFi network and counts the number of devices seen by an Access Point (AP) based on MAC Address. This data is then stored within Purple’s databases and queried to form meaningful metrics in the Boss Life portal.
Determine your footfall by capturing each device that is in range of your wireless network. Each device has an identifier (MAC ID) which can be tracked. Once a customer authenticates (signs in) to your guest WiFi, that device information will be linked to their profile info. Customer can log in via social account like facebook or twitter or via email or phone. Either way you have a direct connection to the customer. Boss Life Wifi Presence Module automatically tracks how often a customer returns to your venue or network of venues.
You can also you Boss Life Wifi Presence Module to view how long a customer is in your business as well as seeing how many times a customer has passed by your location without entering.