Understand customer movement with location analytics by Boss Life WiFi
Identify footfall, high dwell areas, bottlenecks, and even queue lengths to optimize your physical spaces through location analytics
Boss Life WiFi location analytics software is implemented over WiFi networks and uses de-identified MAC address ‘signals’ to understand how visitors move around your venue. We also use geo-fencing technology which allows you to create zones for specific areas of your venue, such as a new clothing range or food stall, to establish footfall journeys within your store for different customer segments. This is why location analytics are so important.
This information is then fed into the Boss Life WiFi Portal where you can optimize your venue based on real-time information and what purchases customers are considering.